TikTok University: Beauty Industry Marketing Evolution

March 20, 2023

TikTok… the new YouTube? A recent TIkTok CEW report revealed that “70% of TikTok’s audience said that they discovered more beauty brands on the platform resulting in 48% of their audience purchasing a beauty product…” YouTube has been a growing platform on TV over mobile, leaving space for shorter content form and live education form content on mobile through… you guessed it… TikTok.

TikTok is the #1 platform for GenZ: “76% of users say that TikTok is a place where people can express themselves openly and that the platform enables authentic discovery

According to Nielsen IQ: TikTok University
Hair accessories +20%
Nail kits +44%
Lip liner +41%
Tinted moisturizer +68%

For more on TikTok is evolving the beauty landscape, see our articles:
TikTok x Beauty: The New Power Couple https://www.linkedin.com/pulse/beauty-industry-x-tiktok-new-power-couple-/?trackingId=e%2BXkcNylqjabFlOiIVdm9w%3D%3D
SkinTok: https://www.linkedin.com/pulse/viral-tiktok-beauty-trends-success-skintok-/?trackingId=tQ%2BTI3NvkSe5x%2BMV5PQ8zA%3D%3D
PerfumeTok:  https://www.linkedin.com/pulse/perfumetok-how-viral-beauty-trend-changing-
HairTok:  https://www.linkedin.com/pulse/hairtok-hair-care-new-skin-premier-executive-recruiting/?trackingId=CAwUPGPqCJQ2Lj0QqocmLQ%3D%3D

As TikTok Beauty trends continue to evolve, we want to keep you in the loop! Be sure to follow @Premier Executive Recruiting on LinkedIn to stay up to date with the latest beauty industry social trends.

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