Career Resource

The latest employment trends and beauty industry news.
The Power of Storytelling

The Power of Storytelling

DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT One of my favorite works of nonfiction is In Cold Blood by Truman Capote. In this book, Capote tells the story of a senseless and brutal quadruple murder, and the two men who committed the heinous...

What is Leadership?

What is Leadership?

DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT What is leadership? It seems such a simple question, yet it still confuses managers, employees, consultants, and journalists. We all know that leaders are necessary. After all, someone must be...

5 Ways to Maximize your Social Media ROI

5 Ways to Maximize your Social Media ROI

You took the leap and jumped into social media for your business… now what? Utilizing social media is beyond posting a picture and pitching your brand—it’s planning and executing a strategic approach to present the lifestyle your audience wants and in turn identifying...

Checklist for more effective communication

Checklist for more effective communication

DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT Studies confirm our experience. Two thirds of all presentations are rated as mediocre or worse. How often have you been subjected to a 73 slide PowerPoint deck with dense, illegible slides, and a...

What can job seekers expect in 2018?

What can job seekers expect in 2018?

DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT 2017 was a year of change in the job market. The improving economy and market record highs have made for low levels of unemployment. Just a few short years ago, employers held all the cards, but that...

Must job searching be a full-time job?

Must job searching be a full-time job?

DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT At some point in their careers, many people will find themselves on the wrong side of a conversation with HR and will be victims of a layoff. This is a traumatic event, to be sure, and friends and...

Building Brand Awareness

Building Brand Awareness

DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT You know you need to build a professional brand to effectively market yourself in your career. But how do you build awareness of your brand? Branding is one of those things that we like to make...

Top 10 Outdated Job Search Tips

Top 10 Outdated Job Search Tips

DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT I’m sure you’ve heard some of these from well-meaning friends and family. What worked back in the era of the 3 martini lunch—or in the era when MTV still played music—doesn’t work today. If you hear...