Career Resource
Want to work remotely? Here’s how to approach your boss about transitioning your job from an office-based role to a remote-based role
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru As a recruiting firm our job is to identify top talent for our beauty clients. In many cases the geographic location of a client’s corporate office does not align for a candidate’s commute. We have...
Creating a Value Driven Resume
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru Creating a resume is a tedious and challenging task, to fully demonstrate a professional’s maximum potential. Every recruiter has their perspective on what a resume format, length, and content should...
Avoiding “Tangents” During the Interview Process
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru As a recruiter, I work with professionals daily to perfect their interviewing skills. One of the most common challenges I coach on is communicating results without long winded tangents. Depending on...
Strategies on Presenting a Portfolio
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru The beauty industry is a visual landscape for designers, product developers, marketers, packaging developers and countless other positions. This creates great opportunity to showcase your talents...
Beauty Industry Job Trends 2019
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru We spent the month of December connecting with beauty brands nationwide to discuss forecasted job openings and growth projected for 2019. The beauty industry will continue to grow at a rapid pace...
Top Resume Turn-offs
I talk with lots of job seekers. I speak with lots of hiring managers. And I see lots of resumes. And I see lots of major turn-offs. Your resume, if it is being read by an actual human, is likely to be scanned for a mere six seconds.
Soft skills—what are they and why should you care?
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT Soft skills are also known as “people skills.” These are the character traits that set you apart from the masses. They are what make you an awesome employee and person, outside of your technical job...
What is ‘clean beauty’? Here’s what you need to know
With the new year and a fresh start, there's a spotlight on clean eating, but what about clean beauty? It's the latest movement generating buzz, and our TODAY Style Squad member Bobbie Thomas is here to break it all down for us. Did you know that the FDA doesn’t have...
How to Professionally Decline a Job Offer
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru There are many industries where the network of professionals is a small community and most beauty professionals will agree there is one degree of separation for so many in the beauty biz. The concept...
The Power of Storytelling
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT One of my favorite works of nonfiction is In Cold Blood by Truman Capote. In this book, Capote tells the story of a senseless and brutal quadruple murder, and the two men who committed the heinous...
What is Leadership?
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT What is leadership? It seems such a simple question, yet it still confuses managers, employees, consultants, and journalists. We all know that leaders are necessary. After all, someone must be...
5 Ways to Maximize your Social Media ROI
You took the leap and jumped into social media for your business… now what? Utilizing social media is beyond posting a picture and pitching your brand—it’s planning and executing a strategic approach to present the lifestyle your audience wants and in turn identifying...
Checklist for more effective communication
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT Studies confirm our experience. Two thirds of all presentations are rated as mediocre or worse. How often have you been subjected to a 73 slide PowerPoint deck with dense, illegible slides, and a...
What can job seekers expect in 2018?
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT 2017 was a year of change in the job market. The improving economy and market record highs have made for low levels of unemployment. Just a few short years ago, employers held all the cards, but that...
10 big beauty trends to watch out for in 2018
From supplements to gadgets: the beauty movements that will change everything By Bridget March Dec 14, 2017 With non-stop product launches and a never-ending stream of trends born on social media, the beauty industry thrives on newness, but some movements are very...
Why The $445 Billion Beauty Industry Is A Gold Mine For Self-Made Women
Written by: Chloe Sorvino It's never been a better time to be a beauty entrepreneur. Forbes estimates that there are at least 40 prominent beauty startups today founded by women, making the $445 billion (sales) industry one of the most prevalent places for women to...
The price of beauty is now measured by Instagram followers (and she has more than Leonardo DiCaprio)
Lauren Hirsch, CNBC Published 2:49 PM ET Mon, 23 Oct 2017 Image: David M. Benett/Dave Benett | Getty Images for Burberry / Huda Kattan The price of beauty is now measured by Instagram followers (and she has more than Leonardo DiCaprio) Huda Beauty is working with...
Handling Behavioral Interview Questions
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT There is a pervasive myth out there among job candidates that the interview is about you. It should be easy to go in and talk about yourself, your achievements, your vision. Make no mistake. The...