Career Resource
What is ‘clean beauty’? Here’s what you need to know
With the new year and a fresh start, there's a spotlight on clean eating, but what about clean beauty? It's the latest movement generating buzz, and our TODAY Style Squad member Bobbie Thomas is here to break it all down for us. Did you know that the FDA doesn’t have...
How to Professionally Decline a Job Offer
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru There are many industries where the network of professionals is a small community and most beauty professionals will agree there is one degree of separation for so many in the beauty biz. The concept...
The Power of Storytelling
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT One of my favorite works of nonfiction is In Cold Blood by Truman Capote. In this book, Capote tells the story of a senseless and brutal quadruple murder, and the two men who committed the heinous...
What is Leadership?
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT What is leadership? It seems such a simple question, yet it still confuses managers, employees, consultants, and journalists. We all know that leaders are necessary. After all, someone must be...
5 Ways to Maximize your Social Media ROI
You took the leap and jumped into social media for your business… now what? Utilizing social media is beyond posting a picture and pitching your brand—it’s planning and executing a strategic approach to present the lifestyle your audience wants and in turn identifying...
Checklist for more effective communication
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT Studies confirm our experience. Two thirds of all presentations are rated as mediocre or worse. How often have you been subjected to a 73 slide PowerPoint deck with dense, illegible slides, and a...
What can job seekers expect in 2018?
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT 2017 was a year of change in the job market. The improving economy and market record highs have made for low levels of unemployment. Just a few short years ago, employers held all the cards, but that...
10 big beauty trends to watch out for in 2018
From supplements to gadgets: the beauty movements that will change everything By Bridget March Dec 14, 2017 With non-stop product launches and a never-ending stream of trends born on social media, the beauty industry thrives on newness, but some movements are very...
Why The $445 Billion Beauty Industry Is A Gold Mine For Self-Made Women
Written by: Chloe Sorvino It's never been a better time to be a beauty entrepreneur. Forbes estimates that there are at least 40 prominent beauty startups today founded by women, making the $445 billion (sales) industry one of the most prevalent places for women to...
The price of beauty is now measured by Instagram followers (and she has more than Leonardo DiCaprio)
Lauren Hirsch, CNBC Published 2:49 PM ET Mon, 23 Oct 2017 Image: David M. Benett/Dave Benett | Getty Images for Burberry / Huda Kattan The price of beauty is now measured by Instagram followers (and she has more than Leonardo DiCaprio) Huda Beauty is working with...
Handling Behavioral Interview Questions
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT There is a pervasive myth out there among job candidates that the interview is about you. It should be easy to go in and talk about yourself, your achievements, your vision. Make no mistake. The...
4 interview questions to determine career match
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru As a recruiter, I coach the professionals that I partner with to evaluate each stage of the interview process to ensure the opportunity matches their career expectations. I share insight on the...
Must job searching be a full-time job?
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT At some point in their careers, many people will find themselves on the wrong side of a conversation with HR and will be victims of a layoff. This is a traumatic event, to be sure, and friends and...
Building Brand Awareness
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT You know you need to build a professional brand to effectively market yourself in your career. But how do you build awareness of your brand? Branding is one of those things that we like to make...
The 4 F’s to consider in your career search
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru I was recently conducting an exploratory call with a seasoned Executive and we started to discuss the “4 F’s” that have guided his decision making throughout his career. I loved the 4 F’s approach...
Tips for preparing for the 1st round within the interview process
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru The hiring process has become more sophisticated with personality assessments, panel interviews and “working” interviews, making the process more intimidating and lengthy. My experience working with...
Top 10 Outdated Job Search Tips
DEBRA WHEATMAN PERSONAL BRANDING GURU | CAREER WHIZ | WRITING EXPERT I’m sure you’ve heard some of these from well-meaning friends and family. What worked back in the era of the 3 martini lunch—or in the era when MTV still played music—doesn’t work today. If you hear...
3 Simple Ways to Communicate Effectively During the Interview Process
DEBBIE JOHNSON Beauty Industry Recruiter and Talent Acquisition Guru As a recruiter, I take pride in providing helpful strategies for professionals in order to help them shine during the interview process. For example, a most important tip is communicating...